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Corporate Communication: A Guide to Theory and Practice
Ebook Free Corporate Communication: A Guide to Theory and Practice
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Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook – practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e
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Product details
Paperback: 320 pages
Publisher: SAGE Publications Ltd; Fourth edition (April 9, 2014)
Language: English
ISBN-10: 1446274950
ISBN-13: 978-1446274958
Product Dimensions:
6.7 x 0.7 x 9.5 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
3.4 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#607,838 in Books (See Top 100 in Books)
Using this book for classes, and I was expecting another book which offers little, you only use for a chapter or two, and costs a fortune. This book was a pleasant surprise -- we read the entire book throughout the course of the class and it offered genuinely helpful insight to the strategic communication realm. I am keeping this book instead of reselling it, partly because the price was affordable enough to justify not reselling, but because it has quality information which will be beneficial throughout my entire career.If you're looking for quality insight into corporate and strategic communication methods and research, this is an excellent book!
The text is very small and not very well organized, the key words are not always emphasized in the writing making it hard to use for studying.
This book truly captures both the practical and conceptual practices of Corporate Communication. If you are new to the field, it is a great book to give you background and case studies on Corporate Communications. If you have been doing this for years, the book gives a fresh up-to-date look into how businesses communicate in today's world.
A very good basic management book for both students and professionals. Easy to read, understand and apply.
Some tables are too blurred to read.
I hate this book. I hate this book. I hate this book. Let me say it one more time. I hate this book.The author has a way of over complicating literally every sentence. The author is in Europe so I don't know if this was first produced in a foreign langauge and then translated-- it kind of seems like it. Also every single case is from Northern Europe -- Which is fine -- it's good to have perspective-- BUT an occasional American company -- or South American, or Asian, or Indian would be great. We live in a global economy and all I could think of when I read this book was "this author is so white and privleged".
It's exactly what I want.
Extremely dry and boring.
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